Premium Lingerie segment and the online market channel facilitating growth of global innerwear market

Date: 1 February 2020

According to a research report published by Azoth Analytics in January 2020, the Global Women Innerwear Market was valued at USD 31387.67 million 2018. The growth in the market for women innerwear will be chiefly supported by rising number of women participants in sports and physical fitness events, rising e-commerce websites, increasing number of women in high earning jobs, changing fashion trends. The enhanced investment by various leading Women innerwear manufacturers in various regions, has been forecasted to supplement the Global Women Innerwear Market growth during the forecast period.

Global Women Innerwear Market will be majorly driven by growing urbanization and growing personal wellness and grooming expenditure by women populace in various countries across the world. Prevalence of various skin allergies and inflammation, due to use of innerwear made of synthetic fibres which are non-breathable for skin. Therefore, innerwear made of silk, cotton and other skin friendly will be accelerating the Women Innerwear market growth globally during the coming years.

Premium Lingerie and Online market, under their respective segments, are anticipated to experience the highest market share largely because of burgeoning demand arising from consumers who are well informed and interested in grooming themselves are those who are driving the demand for the upper innerwear globally.
In addition, manufacturers are investing heavily in entering the online market place owing to ever expanding e commerce market with growing number of people having access to internet and escalating smartphones penetration. These factors will be driving a remarkable growth in the global market for women innerwear during the forecast period.

The Azoth Analytics research report titled Global Women Innerwear Market (2020 Edition) -Market Insight, Competition and Forecast (2019-2024) has analysed and segmented the Women Innerwear Market by Value (USD Million). The report has analysed the Women Innerwear Market Market By Price (Super Premium, Premium, Mid-market, Economy, Low/Basic Segment), By Product Type (Upper Innerwear, Bottom Innerwear, Others) and By Distribution Channel (Online, Offline). The Global Women Innerwear market has been further analysed By Region (North America, Europe, Asia Pacific, ROW) and By Country (USA, Canada, Italy, France, UK, Germany, China, India, Japan, South Korea) for the historical period of 2014-2018 and the forecast period of 2019-2024.