India Women Innerwear Market - Analysis By Product Type, By Price, By Distribution Channel (2019 Edition): Opportunities and Forecast (2019-2024)

Date: 1 December 2019

According to a research report published by Azoth Analytics in November 2019, the India Women Innerwear Market was valued at USD 2,900.97 million the year 2018. India Women Innerwear Market is expected to grow due to a number of factors. For instance, rising disposable income, increasing in grooming awareness, rising women participation in sports and physical activities, increased changing preferences, deep expertise in design of the innerwear are fuelling the Women Innerwear Market in India.

The Azoth Analytics research report titled “India Women Innerwear Market - Analysis By Product Type, By Price, By Distribution Channel (2019 Edition): Opportunities and Forecast (2019-2024)” has analysed and segmented the Women Innerwear Market By Product Type (Upper Innerwear, Bottom Innerwear, Others), By Price (Super Premium, Premium, Mid market, Economy, Low/Basic Segment) and By Distribution Channel (Online, Offline) for the historical period of 2017-2018 and the forecast period of 2019-2024. The companies analysed in the report include Company Coverage (Arvind Ltd., Aditya Birla Fashion and Retail Limited (ABFRL), Rupa and Company Limited, Bodycare Creations Limited, Zivame). 

India Women Innerwear Market is primarily driven by rise in adoption of western culture, growing urbanization, increasing disposable income, expansion of online marketplace, social media impact. The market condition of women innerwear market in India has been improving gradually, easy availability of innerwear products in vast number of hypermarkets, supermarkets, Multi brand Outlets, Exclusive Business Outlets, online platforms, etc. coupled with rising consumer base has been primarily driving the growth in the women innerwear market.

Growth in the number of individuals engaging themselves in sports and physical activity has been increasing globally, increased disposable income, busy lifestyle, and high standards of living boost the women inner wear market growth. Moreover, increasing e-commerce sales, disposable income and accelerating economic growth are expected to drive the market. Market players are focusing on introducing various diversified products as a result of potential demand among the aspirational segment. Companies equipped with the new edge technologies for innovation, research & development, production, packaging will likely to gain market share in the forecast period.