Global Protein Powder Market - Analysis By Type (Whey, Casein, Soy, Hemp, Others), Application (Food & Beverage, Healthcare, Sports Nutrition, Others), Distribution Channel (Online, Offline), By Region, By Country (2019 Edition): Opportunities and Forecast (2019-2024)

Date: 30 September 2019

According to a research report published by Azoth Analytics in September 2019, the Global Protein Powder Market was valued at USD 6.62 billion the year 2018.
The demand of protein powder is growing on the back of rising population growth and supported by socio-economic changes such as rising personal disposable income, increased urbanisation, and aging population. The contribution of protein to healthy aging is increasingly recognised and recognition of the role of protein in a healthy diet, is fuelling the Global Protein Powder market.

Economic development and increased urbanization is leading to major transitions in population-level dietary patterns in low and middle income countries in particular with growing number of protein powder manufacturers globally. This is facilitating the global market of protein powder. Additionally, growing personal disposable income with rising expenditure on health and wellness products supported by growing focus of consumers on finding a substitute to replace meat protein and escalating demand arising from athletes, body builders and consumers who are health conscious is pulling the protein powder market growth globally.

Moreover, growing internet penetration in most of the economies in the world clubbed with ever growing population which is using smart phones, is pushing the protein powder market.

North America is the biggest market for Protein Powder and is expected to remain the market leader in near future. Elderly population continuing to emerge in the region coupled with growing number of consumers shifting their eating patterns towards healthier food by making shifts in food choices over time in order to help them in maintaining healthy body weight, meet nutrients needs and lessen the risk of chronic diseases, thereby boosting protein powder growth in North America.