Europe Online Pharmacy Market: Analysis By Type (Prescription Drugs, Over the Counter Drugs), By Country (UK, Germany, France, Italy) - Sizing, Growth, Opportunities and Forecast (2019-2024)

Date: 30 September 2019

According to a research report published by Azoth Analytics in September 2019, European Online Pharmacy Market was valued at USD 7.2 billion in the year 2018 and expected to grow rapidly on the back of rising incidences of chronic diseases and growing healthcare awareness among consumers.

The favourable government regulatory policies along with the expansion of online pharmacy companies in the region has led to its growth in the historic period. Further, growing prevalence of chronic diseases, rapidly expanding digitalization and e- Commerce buyers and launch of e prescription in the European countries is expected to drive steady growth rate of online pharmacy market.

By type, Over the Counter drugs are dominating the European market in 2018. Their share is anticipated to rise on the back of growing tendency of people towards self-medication and increasing precautionary attitude towards diseases. Amongst the countries, Germany accounts for the largest regional share in the European online pharmacy market. Key factors driving the robust growth rate in Germany include growing economy of the country, complimentary government policies and regulatory framework, presence of large number of online pharmacies and their future expansion plans, growth in per capita healthcare expenditure and rise in internet users each year.