Escalating investment by major e-commerce players facilitating baby diaper market

Date: 8 May 2020

According to a research report published by Azoth Analytics in April 2020, the Global Baby Diaper Market was valued at USD 51.6 Billion in the year 2019. The growth in the market for Baby Diaper is chiefly accredited to rise in the preference for quality and convenient goods by working women in developed and developing nations, increase in convenience of disposing the disposable diapers, ease of availability of pack of diapers. These factors will push the Baby Diaper market growth in the coming years.

Global Baby Diaper Market will be majorly driven by growing urbanization with presence of large population base and reviving economic growth in major economies supported by escalating investment by major e-commerce players including Amazon,, among others which are focusing on expanding their geographical reach and offering wide product portfolio to their customers. This has been estimated to drive a remarkable growth in the market for Baby Diaper during the coming years. However, falling fertility and birth rates are estimated to restrict the market growth in various economies of the world. The major impact on the market in the short term will be from Covid-19 pandemic that has completely disrupted the overall supply chain. 

Among the regions, North America is anticipated to attain the highest market share followed by Europe and Asia Pacific. Asia Pacific is anticipated to witness remarkable market share owing to presence of large consumer base and a number of factors including rising healthcare expenditure of the individuals, growing urbanization and increasing awareness about baby care products in the market over the forecast period.