Baby wipes market driven by advancement and commercialization of innovative and technologically advanced baby wipes products

Date: 1 March 2020

According to a research report published by Azoth Analytics in February, 2020, the Global Baby Wipes Market was valued at USD 4213.27 million during the year 2019. Global Baby Wipes market is expected to grow due to a number of factors, for instance, growing awareness among parents about the attributes of baby wipes including ease of use and time saving product and increasing women workforce.

The Azoth Analytics research report titled GlobalBaby Wipes Market has analysed and segmented the Baby Wipes market By Type (Dry Wipes & Wet Wipes), By Packaging (Plastic Cases & Tubs), By Sales Channel (Departmental Stores, Medical Stores, Supermarket/Hypermarket, Online Stores & Others). The global Baby Wipes market has been analysed by region (North America, Europe, APAC) and by country (U.S., U.K., Germany, India & China) for the historical period of 2015-2019 and the forecast period of 2020-2025.

Global Baby Wipes Market is primarily driven by growing urbanization, constant escalation in the number of working mothers as well as the advancement and the commercialization of innovative and technologically advanced baby wipes products. The market is largely driven by increasing number of birth rates in developing countries accompanied with  declining rate infant mortality, surging among consumers regarding child hygiene and child care and host of other factors that are backing the  growth in the industry.

introduction of innovative new products, increasing number of single parents & nuclear families, surging working women population and emergence of e-commerce in the developing regions have be supporting the growth of Global Baby wipes Market. The North America region holds the largest market of baby wipes and is estimated that it will continue to dominate the market share in forecasted period. However, North America may lose its market share to APAC region which is likely to witness highest growth rate among the regions.

Growing government expenditure on mother and new born health and education, eradication of certain life-threatening diseases and increasing awareness among parents are some of the factors supporting the decline in infant mortality rate around the globe and driving the market for baby wipes.  Moreover, increasing Investment in research and development and increasing number of corporations globally, disposable income and accelerating economic growth are expected to drive the market. Companies having high investment opportunity with new edge technologies for research and development of new products will likely to gain market share in the forecast period.