Asia Pacific is anticipated to attain the highest market share in Fashion E-Commerce Market

Date: 15 April 2020

According to a research report published by Azoth Analytics in January 2020, the Global Fashion Ecommerce Market was valued at USD 497.82 billion in the year 2019. The growth in the market for Fashion Ecommerce is chiefly accredited to ever surging demand for online shopping with consumers preferring to shop online more rather than visiting brick and mortar stores with rapid adoption of latest fashion trends and increasing youth population. This will push the Fashion Ecommerce market growth in the coming years.
Global Fashion Ecommerce market will be majorly driven by growing urbanization with presence of heavy population base and reviving economic growth in major economies supported by escalating investment by major ecommerce players including Amazon,, Rakuten among others which are focusing on expanding their geographical reach and offering wide product portfolio to their customers. This has been estimated to drive a remarkable growth in the market for Fashion Ecommerce during the coming years.

Moreover, Clothing will be witnessing notable growth in the Product type segment mainly on the back of wide range of clothes offered by various brands online with growing mergers and acquisitions among leading fashion retailers and online players in order to reach out to masses. This is supported by adoption of various captivating marketing strategies including cashbacks, discounts, fast delivery so as to attract consumers will be infusing notable growth in the market for fashion ecommerce in future.

Furthermore, among the regions, Asia Pacific is anticipated to attain the highest market share followed by North America and Europe, chiefly due to presence of huge consumer base coupled with enhanced focus of leading fashion brands globally in expanding their geographical reach. Young consumers with rising penetration of smartphones and smooth access to internet services and government taking initiatives to attract FDIs in ecommerce platform will be driving a surging market growth in the fashion ecommerce market during the forecast period.

The Azoth Analytics research report on Global Fashion Ecommerce Market has analysed and segmented the Fashion Ecommerce Market by Value. The report has further analysed the Fashion Ecommerce Market By Product Type (Clothing, Footwear, and Accessories) and By End User (Men, Women, and Kids). The Global Fashion Ecommerce Market has been analysed By Region (North America, Europe, and Asia Pacific) and By Country (United States, Germany, Japan, India, Indonesia, Thailand) for the forecast period of 2020-2025.