The US Sports Licensing Merchandise is driven by increased demand for licensed sports based apparel, footwear and equipment bearing the name or logo of favourite team and player among consumers

Date: 2 March 2016

The US Sports Licensing Merchandise is driven by increased demand for licensed sports based apparel, footwear and equipment bearing the name or logo of favourite team and player among consumers.  The North American market is driven by the increase in popularity of leagues and with the technological advancements this market is going ahead with a very fast pace in terms of fulfilling the implicit needs of consumers. 

The “US Licensed Sports Merchandise Market: Trends, Opportunities and Forecasts (2016-2021) - (By Value, By Segment - Sports Apparel, Sports Footwear, sports Equipment; Key Players, Market Shares and Dynamics)”, a comprehensive report published by Azoth Analytics, suggests that the market grew at 9.43% in 2010-2015 and is further expected to grow at 3.55 % CAGR in the forecast period 2016-2021. The increase in growth rate is a result of increase in adoration of leagues, their teams and favourite players among various age groups. The market is dominated by strong demand of licensed sports apparel due to the increase in deals between major licensor and licensee.

The report contains insights from extensive research with statistical validation of data collected through primary data collection techniques. Also, business strategies of major players and their major sports licensing deals and media rights are presented in the report. A highly reliable business intelligence report, “US Sports Licensed Merchandise Market: Trends, Opportunities and Forecasts (2016-2021)” intends to facilitate sound decision making amongst the investors. 
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